ARB Reveals New Brand Identity

FOR IMMEDIATE RELEASE

The partners at Albin, Randall and Bennett (ARB) are proud to unveil a new brand identity for the firm. The refreshed brand includes a new tagline: “National Savvy. Local Sensibility.” as well as a new logo, color palette, and a new website.

We would also like to announce our membership with CPAmerica, which allows the firm to access resources from the association and to collaborate with professionals in other CPA member firms across the country. ARB works with organizations and wealthy families in our community and throughout New England by being accessible to our clients’ needs and offering savvy financial advice guided by our sensible Maine values. Our memberships in national associations, including CPAmerica, provide us with additional resources to serve clients of all sizes with a broad range of needs. This is why the tagline ‘National Savvy. Local Sensibility.’ feels genuine to us. It communicated the right message to the marketplace at a time when national firms are acquiring small firms, shifting the landscape of professional services in Portland, and in New England as a whole.

ARB has been named among the Best Places to Work in 2018, 2017, 2016, 2014, 2013, and 2012. It’s vital to our growth that we continue to be an employer of choice. By updating the visual brand of the firm, we hope to convey the sophistication of our work and our commitment to our clients. Likewise, we would like to express our appreciation to our team and to welcome new hires who will align with our firm’s experienced, warm-hearted culture and thrive in our collaborative environment.

We make it a priority to provide the resources of a national firm with the accessibility of a local firm. The decision to invest in our brand and to join CPAmerica signals to our clients and competitors that we are dedicated to remaining competitive and achieving our growth goals. ARB’s clients are organizations in our community and throughout New England in the automotive, construction, manufacturing, credit union, and nonprofit sectors, closely-held businesses, and family groups.

CPAmerica
As an accounting association, CPAmerica provides member firms resources to achieve their goals based on our foundation “Improving through Sharing.” Our shared vision holds the independent, autonomous members of CPAmerica to high standards for sharing, continuous improvement and prominence in their respective markets, resulting in tangible and intangible returns on each member firm’s investment. CPAmerica, as a member of Crowe Global, is one of the largest associations of independently owned and managed CPA and consulting firms in the world based on annual revenue of member firms. Together, the combined annual revenue of CPAmerica and Crowe Global firms is $4.3 billion. CPAmerica members can offer their clients the attention of a local firm and the knowledge and resources of an international association.

Albin, Randall and Bennett
Albin, Randall & Bennett (ARB) is a full-service, certified public accounting and business advisory firm located in Portland, Maine. ARB is committed to being accessible to clients’ needs and offering savvy, sensible and warm-hearted financial advice. ARB has been named among the Best Places to Work in 2018, 2017, and 2016. ARB’s memberships in national associations provide the firm with additional resources to serve clients of all sizes with a broad range of needs. The firms’ clients in the automotive, construction, manufacturing, credit union, and nonprofit sectors, as well as closely-held businesses and family groups are located throughout New England.